Technology is designed and made by men. Therefore it tries at each step of progress to get as personalize as possible to be able to fit and to correspond to each and everyone.
As defined in the dictionary, customization refer to technology, is the ability to modify and personalize a digital content so that the content get more close to our idea of self.
From web pages to cellphone screen, facebook content or mail box, customization is present.
To explain more how customization is present and is an important element of new technology we will take the example of wordpress.
Wordpress is a platform that allows even people with little knowledge of the internet, to create a webpage to fit their needs.
But customization is not really about a need but an illusion of «necessity» for human being to resemble what tool we're using especially when that one is graphic. In doing so, we get a sense of proximity with the interface. It allow is to express ourself and to feel connected to it.
This element is mandatory to any technology that wants to stay a used interface for a decent among of time.
Customization is felt needed by people and therefore it is the main marketing tools of digital technology. A simple element like changing the background of our page, to the typo of our header, make us feel close to the interface, here, Wordpress. Customization gives us a feeling of ownership.
But customization has its own limits. Each platform like here, word press, has to maintain a sense of identity in order for us to not forget about the name of this platform.

In consequences customization is still a very limited element, and explain partially why platform does not stay used for a long time (by example: myspace).




https://harlansherman.wordpress.com/2013/06/25/the-importance-of-wordpress-customization-and-wordpress-development/



http://dictionary.reference.com/browse/customize


--Ingrid