Cheng, X. ( 1 ), et al. "Understanding The Youtube Partners And Their Data: Measurement And Analysis." China Communications 11.12 (2014): 26-34. Scopus®. Web. 12 Apr. 2015.
My post will be talking about the citation above. In this article, the students at Simon Fraser University have conducted a study where they go into what makes YouTube and its partners able to flourish (a partner of YouTube is simply someone who is able to monetize their video.) They go into a detailed discussion about how the content dictates who becomes more successful. They discuss how the nature of whether a content creator makes an informational video or an entertaining video will generate more views, and there more more notoriety on the site, and ultimately become pushed by YouTube itself.
I feel this article is important to my piece as it falls into the realm of branding strategies that people have taken to success in the online entertainment world. Where it does fall short is in the diversity of the personalities they have chosen to research, but that is something I can understand as there is an endless amount of content being uploaded. It also does not fall into the live streaming section that I wish to delve into.
The articles below were other sources that I found that may be pertinent to my piece, but I have not decided on, and have included for me to remember.
My post will be talking about the citation above. In this article, the students at Simon Fraser University have conducted a study where they go into what makes YouTube and its partners able to flourish (a partner of YouTube is simply someone who is able to monetize their video.) They go into a detailed discussion about how the content dictates who becomes more successful. They discuss how the nature of whether a content creator makes an informational video or an entertaining video will generate more views, and there more more notoriety on the site, and ultimately become pushed by YouTube itself.
I feel this article is important to my piece as it falls into the realm of branding strategies that people have taken to success in the online entertainment world. Where it does fall short is in the diversity of the personalities they have chosen to research, but that is something I can understand as there is an endless amount of content being uploaded. It also does not fall into the live streaming section that I wish to delve into.
The articles below were other sources that I found that may be pertinent to my piece, but I have not decided on, and have included for me to remember.
Fleck, Bethany K. B.1, bfleck2@msudenver.edu, et al. "Youtube In The Classroom: Helpful Tips And Student Perceptions." Journal Of Effective Teaching 14.3 (2014): 21-37. Education Source. Web. 12 Apr. 2015.
Chernatony, Leslie De, Malcolm McDonald, and Elaine Wallace. Creating Powerful Brands. Amsterdam: Butterworth-Heinemann, 2011. Web.
https://www.youtube.com/watch?v=Gi6FcI2wFrw Video on YouTube's algorithm and how it is killing certain types of channels
https://support.google.com/youtube/topic/1115985?hl=en&ref_topic=4355169 Youtube channel optimization
http://eds.b.ebscohost.com/eds/pdfviewer/pdfviewer?sid=6da83403-f2af-4848-8466-945f397432b1%40sessionmgr112&vid=2&hid=126 commercialized viral videos
http://www.nytimes.com/2014/02/02/business/chasing-their-star-on-youtube.html?_r=0