This source “Intercultural Communication on Web sites: A Cross-Cultural Analysis of Web sites from High-Context Cultures and Low-Context Cultures “ tries to explain how for different cultures there is greater emphasis on different visual cues. The difference this source makes specifically is between high-context cultures and low-context cultures. A low context culture is where “communication occurs predominantly through explicit statements in text and speech “ (Würtz). A high context culture is where “communication involves implying a message through that which is not uttered. This includes the situation, behavior, and paraverbal cues as integral parts of the com- municated message“ (Würtz). This source shows that for cross-culture web design, consideration of attributes of “culture-specific color connotations, preferences in layout, animation and sounds“ in different cultures is imperative (Würtz).
This source is very valuable for my study topic because I am interested in web design of cross-cultural websites. The source lays out specific differences in the way different cultures see nonverbal communication, thought patterns and individualism and more importantly how web design can take advantage of these cultural differences. The source presents me with many images and tables to show me how to optimize communication through different parameters. Explaining these different parameters and how each parameter is thought of differently in different cultures will further allow me to show that accounting for these parameters for different cultures is not a simple task in web design. Finally, the source gives me many primary sources as well that will allow me to further show that the design of websites comes with different implications for different cultures.
Würtz, Elizabeth. "Intercultural Communication on Web Sites: A Cross-Cultural Analysis of Web Sites from High-Context Cultures and Low-Context Cultures." IT University of Copenhagen, n.d. Web. 12 Apr. 2015. <http%3A%2F%2Fonlinelibrary.wiley.com%2Fstore%2F10.1111%2Fj.1083-6101.2006.tb00313.x%2Fasset%2Fj.1083-6101.2006.tb00313.x.pdf%3Bjsessionid%3DE733A3CA621623B153971EBE575519F2.f03t02%3Fv%3D1%26t%3Di8etgr2k%26s%3D135b712a10b76abf56f3920015a0075612ac1f0e>.
This source is very valuable for my study topic because I am interested in web design of cross-cultural websites. The source lays out specific differences in the way different cultures see nonverbal communication, thought patterns and individualism and more importantly how web design can take advantage of these cultural differences. The source presents me with many images and tables to show me how to optimize communication through different parameters. Explaining these different parameters and how each parameter is thought of differently in different cultures will further allow me to show that accounting for these parameters for different cultures is not a simple task in web design. Finally, the source gives me many primary sources as well that will allow me to further show that the design of websites comes with different implications for different cultures.
Würtz, Elizabeth. "Intercultural Communication on Web Sites: A Cross-Cultural Analysis of Web Sites from High-Context Cultures and Low-Context Cultures." IT University of Copenhagen, n.d. Web. 12 Apr. 2015. <http%3A%2F%2Fonlinelibrary.wiley.com%2Fstore%2F10.1111%2Fj.1083-6101.2006.tb00313.x%2Fasset%2Fj.1083-6101.2006.tb00313.x.pdf%3Bjsessionid%3DE733A3CA621623B153971EBE575519F2.f03t02%3Fv%3D1%26t%3Di8etgr2k%26s%3D135b712a10b76abf56f3920015a0075612ac1f0e>.